What is a Logo and The 4 main types of logos

By Alishba Agha 
| October 17, 2022

When it comes to branding, one of the most important decisions you make is the type of logo your company uses to communicate its values and culture. In this article, we break down the 4 main types of logos, their benefits, and suggestions for which ones might be right for your brand.

Introduction: What is a logo?

A logo is a graphical element that represents your brand. It can be as simple as your company name in a specific font or it can be an image that is associated with your brand. A logo should be distinctive and recognizable so that it can be used to identify your brand in marketing materials, on your website, and social media.

There are four main types of logos:

There are four main types of logos

  1. Wordmark
  2. Lettermarks
  3. Pictorial marks
  4. Abstract logos.


A wordmark is a type of logo that includes only the text of your brand name. An example of this would be Nike.


Lettermarks are an acronym or initials for the company name. IBM and HP are examples of this type of logo.

Pictorial marks:

A pictorial mark is a type of logo that includes an image or symbol that is associated with your brand. The most famous example of this is the Apple logo.

Abstract marks:

Abstract logos don’t use any symbols or images to represent the company, but rather rely on shape and color to create a unique mark. An example of this is the Adidas three-stripe logo.

Final Words

So which one is right for your brand? It depends on what message you want to communicate and what kind of image you want to project. If you want to convey that your brand is fun and approachable, a pictorial mark might be a good choice. If you want to communicate that your brand is professional and trustworthy, a wordmark might be a better option. Ultimately, it’s up to you to decide what kind of logo will best represent your brand!

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