Make the Most of the Gig Economy

By Alishba Agha 
| May 11, 2022

There are approximately 70 million freelancers in the United States, but are business leaders doing enough to tap into this talent?

Most are still uncertain about hiring a freelancer on a project basis, despite its obvious benefits. While there were some inhibitions about hiring a remote employee in the past, with new technology and changing work conditions hiring a freelancer has become a more favorable option.

The new gig economy and freelance platforms have made it easier and more efficient for businesses to hire freelance workers.

If you want to learn to tap top talent in the gig economy, here are some do’s and don’ts of using a freelance platform.

Review the freelancer’s portfolio

Even if you opt for a freelance platform that thoroughly vets their talent, make sure you go through their portfolio to review their experience and whether it complements your needs. You will be able to determine what projects they have worked on and their strengths. Read through their testimonials to ascertain whether they are easy to work with and will be able to deliver work on time.

Do look in the right places

Only use online marketplaces and platforms that are reputable and reliable. When choosing the venue to hire suitable candidates, do they offer safe payment to their freelancers, have a wide pool of candidates that provide various services, etc.

Ideally, you want to use a platform where you can find talent with experience and expertise in various areas.

Make contracts with your freelance employees

You want to ensure you get everything in writing. Most freelancers are professionals and request a written contract, and you should do the same to protect yourself and your brand. Draft an equitable arrangement, review it, and get it signed by all parties before you begin the work or make any payments.

Freelance workers are not a temporary solution

Don’t consider your freelance employees as a quick fix for any crucial hiring gaps in your team. Think about your hiring strategy and list the pros and cons of hiring a freelancer and the long-term benefits. For example, hiring a freelancer allows you to scale quickly without worrying about adding to fixed costs such as payroll and benefits. You also save time by avoiding a lengthy onboarding process.

Synerge connects freelance experts with startups.

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